Dallas Marketing Services - The Marketing Discovery Process

Dallas Marketing Services provides free marketing ideas, tips, and resources to assist businesses with optimizing their online and offline marketing efforts. Check out the current series: Social Media 101 - 101 social media sites and their business use.

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The Marketing Discovery Process

Here, we borrow from the legal process - attorneys generally hate it when marketers borrow from their profession (think “actionable”). The discovery process is a time for gathering information and…